A long-selling classic since its 1984 debut.
Featuring a razor-sharp, precise tip sharpened in the iconic Naginata shape by artists, the Hard 9 formula delivers the hardest pencil core, enabling ultra-fine hair-like strokes.
Thanks to a unique blend of wax and oil, it glides smoothly while resisting sweat, sebum, and friction. Enjoy long-lasting results for up to 16 hours2.
From timeless basics to trending hues, the wide range of shades is thoughtfully developed for Asian users.
A beloved eyebrow pencil in Japan1, Hard Formula offers sharp, precise, and versatile application for brows tailored to each individual.
*1 Based on Beauté Research, Jan 2025.
*2 According to Shu Uemura. Results may vary.
Content:
Hard Formula 9 Sound Black 01 4g
Hard Formula 9 Seal Brown 02 3.4g
Hard Formula 9 Stone Grey 05 4g
Hard Formula 9 Acorn 06 4g
Hard Formula 9 Walnut Brown 07 3.4g
Hard Formula 9 Chestnut Brown 13 3.3g
Hard Formula 9 Ash Grey 14 3.3g
Hard Formula 9 Olive Khaki 15 3.3g
Hard Formula 9 Dusty Rose 16 3.3g
Hard Formula 9 Dark Burgundy 17 3.3g
Hard Formula 9 Shu Signature Red 18 3.3g
Featuring a razor-sharp, precise tip sharpened in the iconic Naginata shape by artists, the Hard 9 formula delivers the hardest pencil core, enabling ultra-fine hair-like strokes.
Thanks to a unique blend of wax and oil, it glides smoothly while resisting sweat, sebum, and friction. Enjoy long-lasting results for up to 16 hours2.
From timeless basics to trending hues, the wide range of shades is thoughtfully developed for Asian users.
A beloved eyebrow pencil in Japan1, Hard Formula offers sharp, precise, and versatile application for brows tailored to each individual.
*1 Based on Beauté Research, Jan 2025.
*2 According to Shu Uemura. Results may vary.
Content:
Hard Formula 9 Sound Black 01 4g
Hard Formula 9 Seal Brown 02 3.4g
Hard Formula 9 Stone Grey 05 4g
Hard Formula 9 Acorn 06 4g
Hard Formula 9 Walnut Brown 07 3.4g
Hard Formula 9 Chestnut Brown 13 3.3g
Hard Formula 9 Ash Grey 14 3.3g
Hard Formula 9 Olive Khaki 15 3.3g
Hard Formula 9 Dusty Rose 16 3.3g
Hard Formula 9 Dark Burgundy 17 3.3g
Hard Formula 9 Shu Signature Red 18 3.3g